Ahmedabad: Setting a new benchmark in technology and marketing within the Gujarati film industry, Studio Arva Production has adopted a unique approach for its upcoming suspense murder mystery, ‘Black Birthday’. In a pioneering move for Gujarati cinema, a specially designed vertical format trailer has been launched. This trailer is meticulously crafted to cater to the mobile user experience, offering a gripping glimpse into the original footage. In today’s digital age, where a vast majority of the audience consumes content on smartphones, this initiative brings a fresh perspective to regional filmmaking.
The vertical trailer has been released across various digital platforms. Designed in a short-video format, it isn’t the full-length trailer but a powerful teaser that highlights the film’s mystery and dark theme in a concise manner. Produced by Sahil Patel and Vishal Prajapati, and directed by Brijesh Bauddh and Shahid Ali, the film features a stellar cast including Aarjav Trivedi, Yogita Patel, Chetan Daiya, and Jitendra Thakkar in pivotal roles.
The directors stated that considering the massive number of mobile users, a vertical trailer serves as a more effective medium for engagement. Through this experiment, the team aims to deliver the core elements and suspense of the story directly to the viewers’ mobile screens. The narrative of ‘Black Birthday’ revolves around a complex love triangle and a chilling murder mystery. This high-voltage thriller drama is set to hit cinemas on February 13, 2026. This new cinematic experience, designed to keep audiences on the edge of their seats, is already creating a buzz in its new mobile-friendly avatar.
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