New Delhi [India], October 29:\u00a0 <\/strong>Casio India Co. Private Ltd. today announced the successful conclusion of Phase 1 of the second edition of its flagship Corporate Social Responsibility (CSR) initiative, the Recycle Responsibly<\/strong> campaign. In collaboration with SHEOWS and implemented by Allied Waste Solutions (AWS), the campaign has made significant strides in e-waste awareness and recycling across the Delhi-NCR region, reaching an audience of over two million citizens.<\/p>\n

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Quantifiable Environmental Impact<\/h3>\n
The first phase of the campaign has delivered substantial and measurable outcomes, highlighting the real-world advantages of responsible e-waste management.<\/p>\n
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E-Waste Collected & Recycled (Phase 1): 5,490 kilograms (5.4 tonnes)<\/li>\n
CO\u2082 Emissions Prevented [Equivalent]: Over 7.4 tonnes*<\/li>\n
Energy Saved [Equivalent]: Nearly 28,000 kWh*<\/li>\n
Water Conserved [Equivalent]: Approximately 22,000 litres<\/li>\n<\/ul>\n
Together, these figures underscore the campaign\u2019s success in turning awareness into quantifiable environmental action.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
All collected e-waste was processed through authorised recycling facilities, ensuring zero landfill disposal and fully aligning with the E-Waste Management Rules 2016.<\/span><\/h2>\n
$\"Casio$ <\/p>\n
Strategic Outreach and Community Engagement<\/strong><\/h3>\n
The campaign\u2019s success was driven by a multi-faceted outreach strategy that integrated seamlessly with community life.<\/p>\n
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Extensive Reach:<\/strong>\u00a0The initiative activated over 210 locations, significantly surpassing the footprint of its first edition.<\/li>\n
Festive Integration:<\/strong>\u00a0During Durga Pujo 2025, the campaign engaged communities at a grassroots level, mobilizing more than 41 Resident Welfare Associations (RWAs) and 15 marketplaces in Ghaziabad alone.<\/li>\n
Digital Awareness:<\/strong>\u00a0A unique digital drive reached citizens across 09 cities via 45+ digital screens, guiding them on how to locate collection vehicles and schedule e-waste pickups.<\/li>\n
Broader Environmental Action:<\/strong>\u00a0The campaign\u2019s scope extended beyond e-waste to include a Yamuna Cleanup Drive on World River Day in partnership with the YSS Foundation.<\/li>\n<\/ul>\n
Building a Sustainable Infrastructure<\/strong><\/h3>\n
To ensure long-term impact, Casio India has established a permanent waste collection infrastructure within the community.<\/p>\n
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Waste Bins:<\/strong>\u00a015 dedicated waste collection bins have been installed across 14 multi-storeyed residential buildings in Delhi-NCR.<\/li>\n
Continuous Access:<\/strong>\u00a0This infrastructure provides citizens with convenient, year-round access for responsible e-waste disposal, creating a replicable model for other cities.<\/li>\n<\/ul>\n
$\"Casio$ <\/p>\n
Nationwide Expansion: Phase 2 Announcement<\/strong><\/h3>\n
Building on this momentum, Casio India has announced the launch of Phase 2 on\u00a0November 3, 2025<\/strong>. This next phase marks a strategic national expansion, extending the campaign to four major metropolitan cities: Mumbai, Chennai, Bengaluru and Kolkata<\/p>\n
The campaign will continue its sustained collection efforts in the Delhi-NCR region while forging new partnerships with educational institutions, corporates, and retail outlets to promote a circular economy nationwide.<\/p>\n
Executive Perspectives<\/strong><\/h3>\n
Mr Takuto Kimura, Managing Director, Casio India<\/strong>, stated,\u00a0\u201cAs E-Waste continues to rise as a major global concern, Casio India is reinforcing its commitment to sustainability by enabling easy and\u00a0Responsible Recycling<\/strong>\u00a0of E-Waste for all.\u201d<\/em><\/p>\n
Mr Akira Watanabe, Director, Casio India<\/strong>, added,\u00a0\u201cWe aim for society to benefit from the effective implementation of\u00a0Recycle Responsibly<\/strong>, thereby creating a mindset shift of citizens towards recycling responsibly and adopting a sustainable lifestyle.\u201d<\/em><\/p>\n
About Recycle Responsibly<\/strong><\/h3>\n
Casio India\u2019s\u00a0Recycle Responsibly<\/strong>\u00a0is a pan-India CSR program, conducted in collaboration with SHEOWS and powered by Allied Waste Solutions. Designed to promote responsible e-waste management, community awareness, and environmental rejuvenation, the program embodies the principle of\u00a0\u201cSmall Act, Big Impact.\u201d<\/strong><\/p>\n
For enquiries or to schedule an e-waste pickup, please contact: +91-120-699-3119.<\/strong><\/p>\n
Note: figures are tentatively estimated, approximate & subject to vary<\/em><\/p>\n
If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
New Delhi [India], October 29:\u00a0 Casio India Co. Private Ltd. today announced the successful conclusion of Phase 1 of the second edition of its flagship Corporate Social Responsibility (CSR) initiative, the Recycle Responsibly campaign. In collaboration with SHEOWS and implemented by Allied Waste Solutions (AWS), the campaign has made significant strides in e-waste awareness and […]<\/p>\n","protected":false},"author":1,"featured_media":46297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[627],"class_list":["post-46296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"wpmagazine_modules_lite_featured_media_urls":{"thumbnail":["https:\/\/newstrackbhopal.com\/wp-content\/uploads\/2025\/10\/PNN-2025-10-29T140236647-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/newstrackbhopal.com\/wp-content\/uploads\/2025\/10\/PNN-2025-10-29T140236647-300x300.jpg",300,300,true],"cvmm-medium-plus":["https:\/\/newstrackbhopal.com\/wp-content\/uploads\/2025\/10\/PNN-2025-10-29T140236647-305x207.jpg",305,207,true],"cvmm-portrait":["https:\/\/newstrackbhopal.com\/wp-content\/uploads\/2025\/10\/PNN-2025-10-29T140236647-400x600.jpg",400,600,true],"cvmm-medium-square":["https:\/\/newstrackbhopal.com\/wp-content\/uploads\/2025\/10\/PNN-2025-10-29T140236647-600x600.jpg",600,600,true],"cvmm-large":["https:\/\/newstrackbhopal.com\/wp-content\/uploads\/2025\/10\/PNN-2025-10-29T140236647-1024x675.jpg",1024,675,true],"cvmm-small":["https:\/\/newstrackbhopal.com\/wp-content\/uploads\/2025\/10\/PNN-2025-10-29T140236647-130x95.jpg",130,95,true],"full":["https:\/\/newstrackbhopal.com\/wp-content\/uploads\/2025\/10\/PNN-2025-10-29T140236647.jpg",1200,675,false]},"categories_names":{"2":{"name":"Business","link":"https:\/\/newstrackbhopal.com\/index.php\/category\/business\/"}},"tags_names":{"627":{"name":"business","link":"https:\/\/newstrackbhopal.com\/index.php\/tag\/business\/"}},"comments_number":"0","_links":{"self":[{"href":"https:\/\/newstrackbhopal.com\/index.php\/wp-json\/wp\/v2\/posts\/46296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newstrackbhopal.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newstrackbhopal.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newstrackbhopal.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newstrackbhopal.com\/index.php\/wp-json\/wp\/v2\/comments?post=46296"}],"version-history":[{"count":0,"href":"https:\/\/newstrackbhopal.com\/index.php\/wp-json\/wp\/v2\/posts\/46296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newstrackbhopal.com\/index.php\/wp-json\/wp\/v2\/media\/46297"}],"wp:attachment":[{"href":"https:\/\/newstrackbhopal.com\/index.php\/wp-json\/wp\/v2\/media?parent=46296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newstrackbhopal.com\/index.php\/wp-json\/wp\/v2\/categories?post=46296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newstrackbhopal.com\/index.php\/wp-json\/wp\/v2\/tags?post=46296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}