Milie Rathod’s Misara aims to develop a minimalistic, aromatherapy and Ayurveda-based skincare ritual for its followers; she firmly believes that marketing gimmicks misguide the consumers too much allow them to fall prey to fake and cheap stunts of beauty and skincare.
Calling her brand “socially responsible” and “its names familiar to every household”, Rathod’s primary aim is to educate the consumers since she believes that karma is the goal and sales and success are mere byproducts of our passion.
A Covid brand is hard to build, but in India, we consider a Covid brand built by a woman alone with no godfathers in the said industry a bigger challenge. Ask her about her challenges, and she confidently explains, “It’s 2022, and there are equal work opportunities for all. It all comes down to how badly you want to achieve it so you can rise from these social stereotypes.”
Upping her sales by over 30 per cent, Milie Rathod’s profits chalk a roadmap to benefit the society in the form of profit donations to NGOs, as conveyed by Rathod herself. While Milie Rathod credits passion and hard work to have driven her to build a successful brand like Misara, she believes she still has a long way to go.
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